Built to Hold Attention at Scale

I partner with entertainment industry leaders and brands to build modern video that earns the right attention that is aligned with their business objectives.

My work sits where Hollywood storytelling craft meets digital attention, by translating traditional creative instincts into retention-driven formats and repeatable content systems. Where others simply give tips, I offer principles, systems, and behavioral logic executives can use to make impactful business decisions with content. The goal is simple: create videos people watch, and build an operation that can do it consistently.

Over the last decade, I’ve led content teams across major entertainment brands (including Paramount+, BuzzFeed, Amazon, MTV, and Endemol Beyond), all by blending story discipline with retention-based strategy.

Some wins:

• Rainn Wilson's Soul Pancake: Pitched, directed, and produced YouTube Influencer Surprise, a two-season series that brought joy to millions during the pandemic.

• VidCon: Built their content studio from the ground up, growing its second YouTube channel and TikTok presence to 100k followers in six months.

• Wishbone App: Directed numerous Snapchat series, scaling daily unique views from 300k to over 2 million, with a record-breaking 5 million views within 24 hours. This viral success drove a 25% increase in app downloads and established Wishbone's channel as a leading teen entertainment platform.

• MTV, BuzzFeed Tasty, Nifty, and As/Is, Icon Networks: Produced and directed hundreds of brand and editorial videos, blending storytelling with viral appeal.

What makes me different is that I think like a storyteller, operate like a strategist, and create from a place of understanding modern attention architecture. I don’t chase trends; I study why things work and turn that into systems that teams can scale. My perspective respects creative discipline, paired with how attention works online. Audiences have control, and your content must adapt to that to keep them.

My work best supports decision-makers who:

• Are experienced in traditional media but new to attention-driven formats

• Are overwhelmed by content noise and want clarity

• Need frameworks, not tips

• Value story, craft, and taste. Not clickbait

• Want premium results without sacrificing artistic integrity

• Want to future-proof their creative teams (using AI)

If you're leading a digital team and stuck on how video will support your business objectives, contact me at the button below.