The Home Depot x BuzzFeed
THE CHALLENGE: The Home Depot needed a campaign to support their DIY-focused content KPIs. The challenge was to showcase the versatility of a well-known, sturdy tool in an innovative way that would resonate with a digitally savvy audience.
THE SOLUTION: We developed a unique concept that repurposed a dependable tool—commonly used for tool storage—into a stylish, homemade kitchen table. By blending functionality with creativity, we created a visually engaging and relatable DIY story that aligned seamlessly with The Home Depot’s brand ethos.
THE RESULTS: The campaign struck a chord with BuzzFeed’s audience, who are passionate about clever, resourceful DIY ideas. The videos gained traction on Facebook, generating significant engagement and shares, and cemented The Home Depot as a go-to destination for creative, DIY solutions. The success of the campaign laid the foundation for a strong partnership and future collaborations.
DIY Home Decor Hacks with Kandee Johnson
THE CHALLENGE: ICON wanted to create engaging home DIY content that provided practical yet stylish solutions for small-space living. They needed a video that would inspire viewers to take on easy, budget-friendly home projects while showcasing creative ways to stay organized.
THE SOLUTION: The video demonstrated a step-by-step process for building a table, lamp and storage hacks to hide ugly wires. By incorporating smart storage ideas and aesthetically pleasing design elements, the content balanced functionality with style. The visually engaging format and clear instructions made the DIY process feel fun and doable for a broad audience.
THE RESULTS: The video resonated with home decor and organization enthusiasts, driving engagement through likes and comments. Viewers appreciated the mix of creativity and practicality, reinforcing ICON’s reputation for delivering high-quality DIY content.
Mars Temptations x BuzzFeed
THE CHALLENGE: Mars Temptations needed a creative way to engage BuzzFeed’s DIY audience and hit content KPIs.
THE SOLUTION: Crafted a 3-part emotional story featuring cats, wine, and recycling--a perfect blend of the BuzzFeed's female audience favorite things. Launched the video strategically on the Monday before Thanksgiving.
RESULT: The video went viral, earning 49 million views (and counting). The success led to a larger branded campaign and exceeded Mars Temptations' KPIs.
Samsung x BuzzFeed
THE CHALLENGE: Samsung wanted to showcase its washer and dryer as innovative, time-saving solutions for modern households. They needed a campaign that would go beyond standard product promotion and instead demonstrate the real-life benefits of their appliances in a way that was engaging, shareable, and valuable to their target audience.
THE SOLUTION: The video presented clever and practical laundry hacks that made washing and drying clothes easier, faster, and sustainable. By seamlessly integrating Samsung’s washer and dryer into the content, the campaign highlighted key features like advanced energy efficiency and smart technology, positioning Samsung as a must-have brand for busy households.
RESULT: The video resonated with viewers, generating high engagement, shares, and positive feedback from an audience eager for time-saving home solutions. By aligning Samsung’s appliances with everyday laundry challenges, the campaign strengthened brand affinity and increased consumer awareness of Samsung’s innovative laundry technology, driving intent to purchase.
Scotch 3M
THE CHALLENGE: Scotch™ Brand wanted to position itself as more than just an office supply brand by showcasing its products as essential tools for home organization. They needed a creative and engaging way to demonstrate product versatility while authentically connecting with busy parents looking for simple, effective solutions to keep their households running smoothly.
THE SOLUTION: The video showcased how Scotch™ Brand products can transform a simple whiteboard into an interactive and visually appealing chore chart, making organization fun and easy for families. The step-by-step demonstration highlighted the practicality and versatility of Scotch™ products, seamlessly integrating them into everyday family life.
RESULT: The campaign successfully positioned Scotch™ Brand as a household essential for organization, increasing brand visibility and engagement. The video resonated with BuzzFeed’s audience, driving strong social engagement, shares, and positive feedback from parents looking for practical solutions. The seamless integration of the product into real-life scenarios reinforced brand trust and boosted consumer intent to purchase.
DIY Pumpkin Planter
THE CHALLENGE: ICON wanted to produce engaging seasonal content that resonated with home decor enthusiasts while showcasing creative, easy-to-follow DIY projects. They needed a video that would tap into the excitement of Halloween, offering a fresh and stylish way to decorate beyond traditional jack-o’-lanterns.
THE SOLUTION: The video provided a step-by-step guide to transforming a pumpkin into a chic and functional planter, making it a unique entryway decor piece. By combining festive elements with practical styling tips, the content struck a balance between holiday spirit and home aesthetics. The visually engaging format, paired with accessible instructions, encouraged viewers to try the project themselves.
RESULT: The video successfully captured the attention of DIY and home decor lovers, driving engagement through likes and comments. Viewers appreciated the creative twist on Halloween decorating, making the project highly shareable across platforms. By aligning with seasonal trends, the video contributed to increased audience interaction and positioned ICON as a go-to source for stylish and practical holiday DIYs.
