Christy Maz Network
THE CHALLENGE: The Home Depot needed a campaign to support their DIY-focused content KPIs. The challenge was to showcase the versatility of a well-known, sturdy tool in an innovative way that would resonate with a digitally savvy audience.
THE SOLUTION: We developed a unique concept that repurposed a dependable tool—commonly used for outdoor projects—into a stylish, homemade kitchen table. By blending functionality with creativity, we created a visually engaging and relatable DIY story that aligned seamlessly with The Home Depot’s brand ethos.
THE RESULTS: The campaign struck a chord with BuzzFeed’s audience, who are passionate about clever, resourceful DIY ideas. The videos gained traction on Facebook, generating significant engagement and shares, and cemented The Home Depot as a go-to destination for creative, DIY solutions. The success of the campaign laid the foundation for a strong partnership and future collaborations.
Pasadena Heritage Foundation
THE CHALLENGE: Mars Temptations needed a creative way to engage BuzzFeed’s DIY audience and hit content KPIs.
THE SOLUTION: Crafted a 3-part emotional story featuring cats, wine, and recycling--a perfect blend of the BuzzFeed's female audience favorite things. Launched the video strategically on the Monday before Thanksgiving.
RESULT: The video went viral, earning 49 million views (and counting). The success led to a larger branded campaign and exceeded Mars Temptations' KPIs.
JunkLuggers of Hollywood
THE CHALLENGE: Netflix wanted to expand its reach and connect with fans of "Stranger Things" in a unique way that blended entertainment with lifestyle content. They needed a campaign that would break through the noise and resonate with both hardcore fans and casual viewers.
THE SOLUTION: We created a recipe video inspired by the show’s main character, Eleven, focusing on her telekinetic powers. Using eye-catching hand animations within the first three seconds, we seamlessly combined the show's themes with Tasty’s engaging format, creating a visually captivating and shareable piece of content.
RESULT: The video achieved 7 million views while dark-posted on Facebook, driving significant engagement and strengthening Netflix’s connection with both foodies and "Stranger Things" fans. It highlighted the effectiveness of combining pop culture with lifestyle content, setting a precedent for future innovative campaigns.
VidCon
THE CHALLENGE: VidCon relied solely on event panel footage and marketing videos, leaving a gap in year-round content to connect with their Gen Z audience.
THE SOLUTION: Created three original franchise series featuring humor, tips, and react-style videos to spark conversations and keep the audience engaged beyond the event.
RESULT: VidCon’s secondary YouTube channel gained 14,000 new subscribers, and a single TikTok series grew their audience from 0 to 100,000 in just three months. One standout video reached 1.5 million views, driven by a clear narrative arc, timely holiday relevance, trending music, and active engagement with commenters
Soul Pancake
THE CHALLENGE: With productions halted in March 2020, SoulPancake urgently needed creative, pandemic-friendly content to keep their audience engaged.
THE SOLUTION: Developed a Zoom-based series where kids shared their disappointment over canceled birthday parties—only to be surprised by an unexpected guest: their favorite YouTuber!
RESULT:The heartwarming surprise resonated with audiences, garnering 140,000 views—the highest in SoulPancake's pandemic series. The success led to the series being renewed for 2021.
