Property Brothers Declutter Series
THE CHALLENGE: The Property Brothers needed a real content operation. They were producing 2 videos a month with no clear system, no separation between their YouTube content and their branded work, and no pipeline that could scale.
THE SOLUTION: I set up their content studio and built the video production workflow from the ground up, with separate pipelines for YouTube and branded content so neither slowed the other down. On the channel side, I built a combined long-form and shorts discovery strategy to keep a steady publishing cadence and push the channel to new audiences.
THE RESULTS: Output went from 2 videos a month to 4 long-form videos plus 30 shorts a month, with 90% delivered ahead of deadline. The channel grew 6x in monthly reach, from 89,000 to 516,000 unique viewers, and added 34,700 subscribers in 12 months, nearly half the channel's 10-year total. The cadence carried the channel from the 2025 holiday season into January 2026 and set up the declutter series that went viral at the start of 2026.
VidCon
THE CHALLENGE: VidCon's presence ran on event footage and marketing clips, with no year-round content connecting them to their audience between events. They needed an in-house content operation and original programming that kept people engaged all year, across every platform their audience lived on, with YouTube as the primary driver.
THE SOLUTION: I built VidCon's first in-house content studio and ran year-round programming across YouTube, TikTok, Instagram, and Snapchat. I set up the production and post workflow for teams across the US, UK, and Australia, featured and collaborated with creators in the original programming, and used performance and audience data to keep refining what was working.
RESULT: The TikTok channel launched in November 2019 and grew from 0 to 100,000 subscribers in under 3 months, with videos past 5 million views. The YouTube original series built enough buzz to help VidCon's new UK and Australia events draw 13,000 attendees. The creator collaborations built goodwill and lasting relationships across the VidCon talent community, and the data-led approach kept viewership climbing.
Soul Pancake
THE CHALLENGE: SoulPancake needed content during the pandemic, when standard in-person production wasn't possible and budgets were tight.
THE SOLUTION: I sold and produced a series built to run fully remote, and it was their first remote production. The remote format kept the production safe and lean while holding the quality the audience expected from the channel.
RESULT: The series became one of SoulPancake's highest-viewed of the pandemic. Running it remotely cut about 60% from a standard shoot budget, and views came in 14% above forecast, which earned extra revenue on top of the production savings.
Netflix "One Piece" Campaign
THE CHALLENGE: head of Netflix's live-action One Piece launch, a large part of the original fanbase was upset about the casting. The pre-launch campaign had to turn that skepticism into excitement for the cast.
THE SOLUTION: I was originally an agency post producer on the campaign. When the director was on vacation, I stepped in on the Chef Sanji Showdown video to choose the story moments and shape the edit, mixing the food-lifestyle space with the show's energy to bring out the cast's personalities and charisma.
RESULT: The video drew over 2 million views with high engagement and contributed to a campaign that passed 20 million views on YouTube and helped flip fan sentiment toward the new cast. That response fed the viewership that carried One Piece to a season 2, and now a season 3.
DOTDASH x COOLSCULPTING
THE CHALLENGE: CoolSculpting was dealing with bad press at the time of this DotDash sponsorship. The brand needed content that rebuilt trust rather than papering over it. I was hired for production and pulled into the strategy decisions on how to put the piece together.
THE SOLUTION: I built the video around the influencer's actual experience and told it straight, no gloss. In a moment when the brand's credibility was the problem, an honest first-person account did more for trust than polished claims would have.
THE RESULTS: The video performed well and the client was happy with it. During a hard press year for the brand, the piece gave them a more credible, human brand image to point to.
Turn Your YouTube Channel into a Brand that Customers Trust
Schedule a call to discuss your goals, constraints, and what a scalable content system looks like for your team.
Made with love in Los Angeles, CA.
Connect on Social
©2015-26 KR Media and EBG Creative